7 types of content that bring more value

The 7 types of content that will bring you more value

When we have a business, when we offer a service or sell a product, we have to promote it. And producing content is one of the biggest challenges we face when we want to promote our brand or product. It is not just about producing content, but about producing:

  • quality content
  • content that meets the needs of your audience
  • content that converts a maximum number of people from this audience.

Faced with this situation, directing your content production towards content that will bring you the most value is crucial. Especially if you are a small company that does not have great resources to devote to the production of content.

In order to help you set up an inexpensive, but very effective content marketing strategy, we have studied and tested several types of content and come out with a list of the ones that work best in our current world, where we can’t do without social media.

So let’s discover these types of content that you must to start using if not yet the case!

1. Infographics

Combination of info + graphic, an infographic is the presentation of information or data in a visual way. They easily catch attention, and are the most powerful type of images on the internet.

According to a  study of SlideShare, infographics were liked and shared on social media up to three times more often than other content.

When to use them?

Statistics, research results, data work very well with infographics. In fact they are perfect for communicating almost any information, idea or concept.

How to create them?

A graphic designer can create an infographic for you. There are also online tools that can do it very well. My favorite being Canva. You can also check Vizualize or Piktochart.

Here is an interesting list of 10 free tools for creating infographics that you can also check.

2. Interactive content

In contrast to static traditional content (text, e-books, images, etc.) that limits the receiver to a passive consumption, interactive content creates active contact with your audience. It takes people to be actor (not just spectator) of a unique experience through which they will discover the solution useful to their concern.

There are many kinds of interactive content: interactive infographics, interactive stories, ranking lists, personality tests, polls, quizzes … The most viral being the quiz.

According to a Buzzsumo study, 82% of people who see a quiz in their social feed will try it.

When to use them?

They are perfect to offer a playful experience to your audience. And their synthetic nature makes it possible to simplify the amount of information.

How to create them?

There are online tools that you can use to create various types of interactive content. Naturally my favorite is Queezly! But feel free to check our list of Top 5 Free Online Quiz Creators. Most of them allow you to create more than just quizzes.

3. Statistics

If you search well, in almost any industry, you will find incredible facts and numbers that people will love to know about.

When to use them?

A statistic makes is more impactful if the information it deliver is revolutionary, surprising, or would be considered as important by your target audience.

How to use them?

– Share them as images.
– Use them in your articles and presentations to support your statements.
– Insert them in your infographics to make them more impactful.

4. Lists

Impossible to not recognize this type of content. They are everywhere!  You are precisely reading an article written as a list. A topic, a number of points about the topic, and you have a list! Some tools like Queezly push the concept even further by adding interaction to the lists.

When to use them?

They are perfect to present a series of elements centered on the same theme. Use this simple format when you write your list:

  • Introduction of the topic,
  • The list of points,
  • And a conclusion.

How to create them?

By following the previous format, you can easily create lists. And if it is relevant that your audience gives their opinion by choosing which elements of the list they prefer, you can create with Queezly, interactive lists where it is possible to vote for each item in the list.

5. Quotes as images

Social networks become more and more visual. So you often have to mix your textual content with images to make them more eyes catching.

Using a tool like Canva to convert quotes into images can increase sharing by 200 to 300%.

When to use them?

They take much less time to produce, and are perfect for sharing emotions or giving motivation. Share them on your social networks pages alternately with your other types of content.

How to create them?

  • To find quotes: Brainyquote is my favorite, and not for nothing. They have thousands of quotes categorized by authors and subjects, a simple and attractive design, and images already made (with the BrainyQuote watermark).
  • To find images: There are several sites offering royalty-free images. I have a preference for: Unsplash, Pixabay and Pexels. And if like me you often look for authentic images of Africa, I recommend Iwaria.
  • And to create the images, tools are not lacking.  Canva, Snappa, Stencil, Pablo, Pikiz are all online tools that you can use for free.

6. Case studies

Fundamentally, a case study says, “Here’s what we do, how we do it, and the results we get.” It is used to explain what your product or service is and above all to show how it helped a customer. A well-designed case study is an excellent gateway for other potential customers looking for your solution.

When to use them?

When you have solid numbers that show how well your service or product has been useful to one of your customers.

How to do them?

  • Write a summary of the study and an outline of the results.
  • Explain the problem that the customer was facing.
  • Describe explicitly the solution you have provided.
  • Discuss the results of your solution and explain how successful it was.
  • Make a conclusion and don’t forget to include a call to action.

Through your case study, you must tell a fairy tale, the story between you and a happy customer to whom you have brought a useful solution. Don’t just write a pure marketing article.

7. Games and contests

A contest is a powerful way to get your audience to interact with you. Why?

  • It’s fun
  • There is a challenge side that flatters our ego
  • There is a prize to win

Who does not like to take time for a little fun? Especially if there is something to win for free at the end! On social networks, we love to show our friends and family how smart, how great we are.  And taking up the challenge of participating in a contest and winning at the end fits perfectly into this logic.

When to use them?

They are perfect for promoting your products and services or for running a promotion. They greatly serve to build customer loyalty.

How to organize them?

  • First define the goals of your contest.
  • Write a summary of how the contest will take place, the results and the prizes to win.
  • Choose the type of competition (photos contest, knowledge test, vote …)
  • Describe in a clear manner when and how the contest will take place, who has the right to participate, the conditions to fill to be a potential winners, the prizes to win.
  • Launch the contest and ensure that the rules and dates are respected.
  • Proclaim the results and publicly reward the winners.
  • Evaluate the results and the goals.

 

When you are promoting a product or service, generating leads continually is not an easy task. However, using high-potential content like the ones we’ve seen can dramatically increase your conversion rate. As marketers, community managers, bloggers, business owners, journalists … you should seriously consider these solutions and start using them if not yet the case.